Search Engine Marketing is the foam of internet marketing for promotion of your website by increasing the visibility of your product or service in search engine result page search engine results pages (SERPs) through paid advertising. Search Engine Marketing increase the SEO (Search Engine Marketing), which adjust or rewrite website content and site architecture to achieve a higher ranking in search engine results pages to enhance par per click(PPC) listing.
SEM | Search Engine Marketing
According to Wikipedia in 2007 US. America spend US$24.6 billion on search engine marketing and as of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM by a Search Engine Marketing Tool.
Methods And Tools Need To Do Search Engine Marketing
There are five tools needs advertising team to determine the and to do SEO (search engine Optimization).
Keyword Research
First tool of Search Engine Result is the Keyword research by finding the most relevant keyword for your website of its product and using those keyword in a way that will generate and convert traffic to your site. The searching perception impact the identified impact of impact of a brand’s search results on consumer perception. By including Title, tags, meta tags, and submitting sitemap for indexing the website in google and other search engines. Online search is the first step for potential consumers need and the search perception impact shapes the brand impression for each individual’s.
Website Popularity
Website saturation and popularity also make a huge impact on search engine optimization and can be analyzed through the number of pages of the site that are indexed by search engine and how many backlinks the site has (popularity)
SEM DEFINITION
Backend Tools
By including web analytic tools and HTML validator, provide data on a website and its visitor.
Whois tools
This tool reveal the owners of various websites, and can provide valuable information relating to copyright and trademark issues. so Search Engine Marketing team have hode the all of the information that provide by the whois tool.
Google Mobile-Friendly Website Checker
Today everyone use the smartphone and Search Engine Marketing team have ensure that the website’s user interface is mobile friendly This test will analyze a URL and report if the page has a mobile-friendly design.
Hope you find what you are looking for in search engine marketing if you want to then do it man let the people know your awesome website, service you provide and product you make. There is lot of opportunity in SEM to increase your earning.