You may be having trouble convincing your boss or client why PPC or pay-per-click advertising is a must. If so, know that there are a lot of compelling advantages that you can gain with PPC. Learn more about PPCs on this page here.
For starters, this will give you a quick entry to make your website appear on Google searches, and it provides various valuable data that you can use on the business’ campaign.
If you’re the owner of the company, know that these ads will add value to your brand and even make a positive impact on your business. If you’re not doing this on top of SEO, you might be losing clients, revenues, visitors, and valuable traffic on your website.
Here are other powerful reasons why consider PPC
1. It Greatly Contributes to your Business Goals
One of the more compelling reasons you should consider pay-per-click as part of your marketing campaign is that it can achieve various business goals. You may want to have brand exposures, leadership in a particular niche, submission of valuable leads, or get eCommerce sales.
All of these can be tracked on the dashboard. You will essentially know whether the traffic and reports let you know whether your end goals are being met.
Nowadays, many rely on thought leadership that demonstrates and expresses your expertise on specific topics, fields, or areas. There’s also the era of content marketing, where people seek more articles to provide them with information. In these two regards, pay-per-click offers the middle ground where you can push the visitors for application downloads, contest entries, newsletter signups, and pay for content.
PPC is the starting point that also supports other areas of the sales funnel where prospects are more aware of your brands and products. In time, they can become paying customers, and this is when you know that your campaigns are effective and there’s solid data that will give you an idea about what’s working and what’s not.
2. Trackable and Measurable Results
One of the primary benefits of PPC advertising is measuring and tracking your campaigns on Google Ads. There are analytics and tools available online that will let you know about your current performance, number of clicks, visitors, interactions, and many more that can help you make more effective ads in the future.
Your overall performance will be transparent, and you can readily get the stats when you need them. The campaigns that are not performing well can be easily removed, and you can set your budget for the following months according to the success of the ads.
This is not the same as putting your ads on magazines, billboards, televisions, radios, and other channels. You won’t have a clear idea about the people who have seen your marketing campaign, and there’s no information about the number of customers who have purchased your products and services after seeing the advertisement that you can rely on.
Google Analytics will let you know whether your PPC traffic is sending visitors to your website’s landing page or if you’re making a sale on them. There’s also a transparent way of knowing how much you’ve spent so far, and this is something that a magazine can’t attribute for.
Another plus side is isolating and tracking your PPC efforts more than you can in search engine optimization campaigns.
3. Quicker Entry in the Industry
Even if you’ve just started your business and are already a few decades behind the competition, you can quickly jump to the spot with the help of PPC marketing. With the help of companies like Searchific, you’ll be able to build a website, blog pages, product listings, and many more. You can learn more about Searchific and its services on the link provided. These companies have a decade’s worth of experience, so you won’t have to do everything from scratch.
This might be way different from SEO which can take a lot of your time, energy, money, and effort before you’ll get results. Businesses can already position themselves within just hours or even minutes of launching their PPC campaigns.
If you compare these to other platforms and channels such as organic social or email, you’ll have the chance of reaching out to other people who are not aware of your brand. They can become customers just by knowing what you offer and how your products can benefit them.
This means that your campaign is not limited to your social media followers, customers who have already bought something from your website, or your current base of customer lists. PPC will let you cast a wider net when finding new customers and prospects. Another plus side for you is that most of the work is done inside the platform, from writing and designing ads, researching, and campaign built-outs.
4. You Have More Control
While you may find various nuances about the default campaigns where Google may decide to enter a name for you, these are not usually visible to the customers. You’re still completely in control over other options when it comes to reaching out to different people who have considerable potential to become your customers.
It’s possible to start with placements and keywords, and there’s an option in deciding how restrictive you can get. If you’re just starting and don’t have many budgets, these campaigns can be very flexible for you. Set your bids and budget and specify your spending limits. Get more info about business budgets in this web address: https://www.nerdwallet.com/article/small-business/how-to-create-a-business-budget.
When you see positive returns and results, immediately decide to scale up. When you’re going to take a break, there’s always an option to stop or pause your ad spend whenever you want. This is not usually available with other channels. PPC will give you more budget flexibility and the ability to do actions that you see fit.
The algorithm and auction in Google Ads will still have the final say on where they will position your advertisements. They will also determine your spending compared to your competitors, so these are all helpful insights that can help your business flourish.