Facebook is so much more than just a social media platform. It’s a gold mine that’s waiting to be discovered. The popular social media site has more than 1 billion active users every day, which makes it an ideal place for affiliate marketers. Making it big on Facebook isn’t as simple as posting your affiliate links. You need to establish the right foundation for you to gain relevance and credibility. Here’s a 4-point guide to help you out.
#1: Create A Website
Starting an affiliate marketing strategy on Facebook does not begin on the platform. It starts by ensuring that you have the right tool outside it to help you succeed.
The primary purpose of the website is to gather leads. According to https://www.journalreview.org/, the leads that will come from your Facebook marketing strategy will be the fuel for your affiliate business. Creating a website nowadays is easy, and it only takes a few hours to set something up. There are also a thousand resources online that can help you optimize the website for affiliate marketing. But let’s talk about why you really need a site. Here are the reasons:
- Increases credibility – When people see that you have a website they can go to, it lets them know that you’re credible and a professional.
- Prevents you from getting banned – Some affiliate websites are prohibited by Facebook, which means that posting a naked affiliate link could spell trouble for your account.
- Helps you generate more traffic – When you have more means of generating leads other than on Facebook, your earning potential also increases.
#2: Create A Facebook Page
Now, go to Facebook and create your affiliate page. This is where you’ll be posting your content, which we’ll talk more about later on. But at this stage, all you need to think about is how you can properly set up your Facebook Page for success.
Here are vital parts of your Page that need to be present:
- Images – Make sure your profile photo and cover photos are appealing. These are the first two things that your audience will see when they go to your page, so you want to make sure that they’re interesting.
- Username – Create a username so people can find your Page faster and easier. It’ll also make link sharing more convenient for you in the future.
- About Section – Work on filling out your Page description as detailed as possible as these will appear in your About section.
- Call-To-Action (CTA) – Customize the CTA button according to your needs. This is the blue button right below your cover photo. If you have a website, you could place it here.
#3: Generate Content
After your page is done and filled out, start sharing content. Your content shouldn’t just be text posts. Play around with the available features on Facebook and don’t just keep posting your affiliate links. People don’t like it when you sell things right in their faces. You have to be subtle. Here’s how you do it:
- Use images – Share relevant images that add value to your Page. If you’re trying to promote car accessories, upload a high-resolution photo of one of the products and tell people how it can help them. Your audience will engage better with images rather than static text posts.
- Leverage video – Video is one of the fastest growing media right now. You can use videos to create product reviews or an in-depth look of the product or service you’re trying to promote.
- Link to your article – Since you’ve already set up the website, start churning out blog posts that relate to the products you’re promoting. This type of indirect marketing works great as it adds value and helps generate leads on an ongoing basis.
#4: Create A Facebook Group
Once you have a steady following from your Page, you can create a Facebook Group where you can start having real conversations with your audience. Invested followers will want to join your group, and it’s a great way to drive engagement as well. Being the group admin, you are also the authority figure, which means they will hold your opinion in high regard and will trust the things you say.
Be careful about being too promotional. Don’t just post things that will help you generate more commissions. Provide relevant posts that bring value to the group and try to generate a conversation. The primary purpose of having a group isn’t to drive sales, but to cultivate loyal and invested followers who will eventually help share your content.
Continue To Explore And Experiment
This is a short and quick guide for beginners. There are still a lot of things that you can do when doing affiliate marketing on Facebook. But getting the basics covered and doing them right will help you get a solid footing when you’re starting in this industry. Continuously experiment with different strategies, and always remember to bring value to your audience.