How to Communicate With Customers in 2020


Knowing your customers is a key factor in growing your business – and the communication helps maintain that bond. 2020 is certainly a strange year, bringing new changes left and right, it’s hard to get used to the new times but it’s necessary to do that to save your business. In times like these, the best thing is to stick together! This is the best time to be there for your customers and show them that you care. Here are some tips on how to maintain a good connection with your customers in 2020!

Be Direct

There is nothing better than being straight to the point, why wait on your customers to contact you when you can reach them instead? But before you send that basic email to everyone on your customer list, think again! People often ignore emails, so that’s a no go, but you have other options too. Experts at state how incorporating something as simple as a message can grow your business. As people nowadays use smartphones more than ever, it’s just easier and more efficient on your end to alert them by that! So, understanding the current times and your customers can boost your business, as you use smart tricks to your advantage!

Social Media Is Your Best Friend

It’s a no brainer that people like social media and use them more than ever before. Especially now, during a global pandemic, a lot of people tend to spend their time online. This is a great way to use it to your advantage, as it’s easy and you can reach a big pool of potential customers. There are lots of ways to communicate with your customers on social media, start with choosing a platform – depending on what type of product or service your company offers. This is super versatile as you can create a presence on more than one platform and see where your customers are the most active. Instagram and Twitter are the best, as you can see feedback and directly communicate with the people who are using your products!

Be Interactive

Another smart way of communicating with your customer is offering them the ability to be interactive – meaning you’ll ask them stuff, create polls, and make them feel like their voices are being heard. At the end of the day, the customers really do make the business, you really want to incorporate them in it. You have full freedom when it comes to this, so be as creative as you want to be since there are no rules. Make sure your customers can trust you and that your brand is down to earth and not above them! The customers like relatable stuff, so don’t be afraid to talk to them and make interesting polls for them to vote!

Create an Online Event

Why not offer your customers a fun time? To tighten the bonds between your brand and your customers, you have to give back to them one way or another. Since you can’t physically do anything at the moment, you create a fun online event for your clients instead! This can literally be anything, why make a boring and awkward conference when you can be a little bit more creative than that! Depending on your brand and what you do, you can give your customers workshops, maybe create panels for professionals to speak at, and offer them a learning experience! If your products are clothes, why not create a sewing event, if you sell food – create a cooking night, and so on. Your hands are untied when it comes to the possibilities, so be creative and interact with your customers in fun ways!

Show That You Care

On top of everything, you need to show your customers that you care about them! This means always responding to them as fast as possible, and answering any kind of question or concern that they might have. The customers need to feel heard and validated, so make sure you are giving them enough attention that they deserve, as it will result in traffic and good sales! This is the easiest trick you can do, just be fast and helpful when it comes to talking to the people who help make your business what it is.

This is a horrible time for everyone, a lot of businesses are suffering and a lot of people are losing their jobs because of the situation. That’s why we need to stick together in every possible way and make the world a better place even with a simple friendly hello! So don’t be shy, and put your message out there – building bonds is important now more than ever.


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