WhatsApp Brand Campaign in India: WhatsApp has started its brand campaign ‘It’s Between You’ (among you) in India. The company has said that through this campaign she will tell how Indians use Facebook platform to stay in touch with each other. Along with this, the company will also create advertisements in this campaign.
Company will create two advertisements
Under this, WhatsApp will create two advertisements which will show how the features of sending its messages, making video calls or sending voice messages connect people to each other. WhatsApp has more than 400 million users in India and is one of its largest markets.
True stories will also be toldFor this campaign, WhatsApp is taking the help of Bollywood director Gauri Shinde and advertising agency BBDO India. Avinash Pant, Director (Sales), Facebook India told PTI-language that, “Through this campaign, those true stories will be told about how Indians keep in touch with their nearest people daily through WhatsApp.”
WhatsApp is the best option to stay in touch
With this, Pant said, “WhatsApp is like a lifeline for those who are far away from their friends and family. This is a great way to keep in touch with them. “
Advertisement will be made on caring for elderly woman and sisters
He told that one of these advertisements is related to an elderly woman and her caretaker. The second ad is about two sisters. WhatsApp ran a similar campaign in Brazil this year. Pant said that this campaign will be run across the country for 10 weeks on several national and regional television channels and digital forums.